The Sequence Blog
IDEAS THAT
MOVE BRANDS.
Creative production, advertising, and growth — what's working now, from the team behind the work.
Jul 26, 2026 · Advertising
Meta's Andromeda Update: Why Creative Volume Now Wins the Auction
Meta's Andromeda retrieval engine changed how ads get matched to people. The agencies winning in 2026 feed it more creative — here's why testing is now non-negotiable.
Jul 22, 2026 · Creative Strategy
Why a Great Creative Team Is Your Real Growth Engine in the AI Era
AI made it easy to make more content and harder to make content that matters. In the new digital era, a great creative team is the durable advantage — here's why.
Jul 18, 2026 · Advertising
Creative Testing Frameworks: How Many Ads You Should Actually Be Running
A practical framework for testing ad creative in 2026 — how many concepts to run, how to read results, and how to turn winners into a compounding pipeline.
Jul 14, 2026 · Content Strategy
Short-Form vs Long-Form: Building a Content System That Compounds
Short-form drives discovery, long-form builds trust. Here's how to combine them into one content system — and why editing is the multiplier most brands underuse.
Jul 10, 2026 · Creative Production
From Brief to Scroll-Stopper: Inside Our Creative Production Process
A look at how Sequence turns a brief into work that performs — the production process behind brand films, campaigns, and ad creative that actually converts.